Painting Contractor Website Checklist: 12 Things That Book Jobs

A homeowner looking for a painter visits three or four websites before calling anyone. Most painting websites look the same: a stock photo of a roller, "quality work at fair prices" and a contact form. Here is what the ones that get the call do differently.

The first screen

1. What you paint and where, in one line. "Interior, exterior and cabinet painting in Coral Springs and Parkland." Not your slogan.

2. A phone number you can tap. Most painting searches happen on a phone. Put the number at the top of every page.

3. A clear next step. "See your price" or "Book a free walkthrough", not "Learn more".

Prices

4. A price calculator or at least ranges. Homeowners want a number before they invite a stranger into the house. A calculator that prices rooms, exterior square feet and cabinet doors from your rates does the job; a short price table works too. See cost to paint a room for ranges you can publish.

5. What is included. Two coats, furniture moved and covered, floors protected, cleanup, touch up visit. This is how you beat the cheaper guy without lowering your price.

Proof

6. Before and after on every service page. One gallery page nobody opens does little. A kitchen before and after on the cabinet page and a house before and after on the exterior page do the selling. Take both photos from the same spot, same angle, same light.

7. Reviews, with names and towns. Pull your best Google reviews onto the page that matches the job.

8. Licenses and insurance. "Fully insured, lead-safe certified" next to the call button. Homeowners do check.

Pages that rank

9. One page per job type. Interior painting, exterior painting, cabinet painting, deck and fence staining, drywall repair. Each one with its own photos, price range and questions. Someone searching "deck staining near me" wants a deck page.

10. One page per town. "House painters in Coral Springs", "Painters in Parkland". A real page with the jobs you have done there, not a list of 40 cities in the footer.

11. Fast and simple. Pages that load in under two seconds on a phone. Big photo files are the usual problem.

Booking

12. Book the walkthrough online. Let the customer pick a time from the evening and Saturday slots you open, with a reminder the day before. See painting estimates without driving out.

What a good service page looks like

Take the cabinet page as an example. From top to bottom:

1. A headline with the job and the town: "Kitchen cabinet painting in Coral Springs"
2. One sentence on what you do and how long it takes: "We spray your doors off site and have your kitchen back in 5 days."
3. A before and after of a real kitchen
4. A price range: "Most kitchens with 20 to 30 doors run $3,500 to $5,500"
5. What is included and how the process works, in five short steps
6. Two reviews from cabinet customers
7. Three common questions: how long it lasts, dry versus cure, can you change the hardware
8. A button to see your price or book a walkthrough

Repeat that pattern for interior, exterior and decks, and you have the core of a site that sells.

What to leave off

• Long "about us" stories on the home page; one paragraph and a photo of you is enough
• Auto playing video
• Stock photos of models holding rollers
• A form with 12 fields; name, phone, address and the job is enough

Keep it alive

A site that never changes slowly sinks. Add a new before and after every few weeks, answer a common question in a blog post each month, and keep your hours and service area current. Read how to get painting customers for what comes next.

Where PaintPilot fits

Every PaintPilot site comes with this list built in: a calculator for rooms, exteriors, cabinets and decks, a page per job type and town, before and after on each page, online booking and leads sent to your phone. In English, Spanish and Portuguese, on your own .com. See the painting contractor website page or get your site built free first.